IRVINE, Calif., August 8, 2012 - The award-winning Kia Soul has been spotlighted once again, this time being named as this year's No. 1 vehicle on the coveted "10 Best Back-to-School Cars in 2012" list by Kelley Blue Book's KBB.com, a leading provider of new and used car information. Lauded for its exceptional value, reliability and style, the Soul is a uniquely eye-catching and affordable way for students to get to class this fall. The funky urban passenger vehicle also was praised for its roomy interior, responsive powertrain and frugal fuel economy. The KBB.com accolade comes on the heels of the Soul being honored as class best by two major back-to-back J.D. Power and Associates Studies: IQS and APEAL.
"The Soul being named to the top spot on the '10 Best Back-To-School Cars of 2012' list by Kelley Blue Book's KBB.com shows just how relevant the Kia brand has become with the younger consumer," said Michael Sprague, executive vice president, marketing & communications, Kia Motors America. "This honor recognizes the Soul for a host of attributes ranging from innovative styling to smart personalization options to outstanding safety, all of which make it a favorite among students and their parents, alike."
Editors from Kelley Blue Book's KBB.com evaluated the most affordable vehicles of 2012 and then selected the 10 offerings which best met the needs and wants of students. All vehicles on this list are available for under $16,000.
"With a low price tag, roomy interior and singular looks, the Kia Soul charms with a practical but youthful exuberance," asserted the editors of Kelley Blue Book's KBB.com. "And it gets even better for 2012, gaining direct injection technology and six-speed transmissions that yield bumps in power, responsiveness and fuel economy. Stir in tastefully refreshed exterior and interior bits, and the Soul convincingly grabs the top spot on our list of Best Back-to-School Cars for 2012."
Courtesy of Kia Media
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