2012 Kia Soul named to the "10 Best Tailgating Cars of 2012" list by Kelley Blue Book's KBB.com

IRVINE, Calif., August 23, 2012 - With football season about ready to kickoff, the 2012 Kia Soul has added another accolade to its already crowded collection by being named to the "10 Best Tailgating Cars of 2012" list by Kelley Blue Book's KBB.com, a leading provider of new and used car information. Lauded for its cargo room, storage zones and top-of-the-line audio system, the Soul is an ideal vehicle for shuttling friends, family and food to the stadium and back. Kia's popular urban passenger vehicle has been on quite a run while football teams toiled through training camp, being named a segment winner in the recent J.D. Power and Associates Initial Quality Study (IQS) and nabbing the top spot on KBB.com's "10 Best Back-to-School Cars in 2012" list.

"Being named to the 'Top Tailgating Cars' list by KBB.com speaks to the Soul's functionality and versatility and its eye-catching styling, and flashing speaker lights help tailgate organizers and their guests make an impression in stadium parking lots for a wide-variety of social activities," said Michael Sprague, executive vice president, marketing & communications, Kia Motors America. "With its roomy interior, large cargo space, exceptional sound system and IIHS 'Top Safety Pick' status, Soul drivers can feel safe and secure on their way to and from the game this season."

Editors from Kelley Blue Book's KBB.com evaluate nearly all new vehicles on the road each year, and they selected the 10 offerings they felt best met the needs and wants of tailgaters to create this year's list of the Best Tailgating Cars.

"Hamsters. Dancing Hamsters. The advertising message couldn't be clearer: the Kia Soul is here to rock the party," said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book's KBB.com. "With 19 cubic feet of cargo room and an optional 350-watt Infinity audio system featuring speaker surrounds that flash in sync with the music, we think the Soul is one of the 10 Best Tailgating Cars available this year."

Courtesy of Kia Media