2013 Kia Optima Blake Time Travels - 1999 Arcade

Blake Griffin travels back to 1999 to give his past self a piece of advice and show off his Kia Optima! What would you do if you went back to 1999?

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Kia Executive Says Brand Will Move Upscale in Five Years!

Kia has made quite an effort to improve its vehicles and brand image, but its still very much a mainstream brand competing with the likes of Toyota and Volkswagen. Now, the automaker has set its sights on more premium competitors with a goal of moving upscale and offering higher levels of quality and luxury.

According to New Zealand-based Scoop Independent News, Kia Motors vice-chairman Lee Hyoung-keun announced the companys new goal while speaking to a group of the automakers global dealers and distributors. Hyoung-keun said Kia should be among the list of "first-class brands" by 2017, on par with premium automakers like Lexus, Mercedes-Benz, and Audi.

Kias styling has improved dramatically in recent years, due largely in part to the hiring of design chief Peter Schreyer, who jumped ship from Volkswagen and Audi to join the Korean brand. The Kia Optima, for example, is widely considered a design success with an interior that includes Audi-like styling touches.

In addition to styling, Kia has set a goal to improve quality and technology. Kia recently unveiled its Quoris rear-drive flagship sedan, which showcases a number of high-tech and premium features such as all-LED headlights, a head-up display, and a rear-seat package that includes a reclining backrest and heated and ventilated seats. The Quoris launched in a number of markets including Korea, but the automaker still hasnt confirmed that the sedan will come to the U.S. 

Courtesy of Automobile Magazine

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All-new Third Generation Kia Cerato Sedan Revealed

To coincide with the unveiling of the all-new Kia Cerato(Forte) on Wednesday at the LA Motor Show, Kia has revealed details of the version for other export markets outside of North America. This model is scheduled to go on sale during the first quarter of 2013 at Kia dealerships in many countries around the world.

The third-generation Cerato boasts sleeker styling with ‘dynamic muscularity’ in a design that is longer, lower and wider than the current car, with an extended wheelbase.  It also features an all-new bodyshell, upgraded equipment, a host of additional convenience and safety features, a more spacious cabin with enhanced quality, improved refinement and an upgraded powertrain line-up that delivers class-leading performance and fuel economy.

Designed at Kia’s American Design Center in Irvine, California under the direction of  Peter Schreyer, the new Cerato has cab-forward styling, a coupe-like roofline, distinctive concave door contours and a rising beltline with chrome molding extending into the C-pillar to project an aura of elegance.  Careful attention to surface detailing and airflow-smoothing panels beneath the car have cut the sedan’s aerodynamic drag to Cd 0.27 (down from 0.29).

Compared with second-generation, new Cerato is longer, lower and wider with the wheelbase extended by 50 mm to become the longest in class – now the same as Kia’s Sorento SUV.  Trunk capacity is increased to 421 liters (SAE) – the largest in class.

Nature’s flowing shapes inspire cabin design

The interior design of new Cerato concentrates on sportiness and adopts nature’s ebbs and flows as a motif.  The sweeping curve of the center stack is reinforced by carbon-look trim and for enhanced elegance, soft-touch materials are applied to the upper and center door trims, dashboard, and door armrests.

Interior comfort is enhanced by lowering the cabin floor and the seats, and by fitting wider front seat cushions with an increased cushion angle for greater thigh support.  A choice of black one-tone and gray two-tone cloth or leather upholstery, and two optional ‘color packs’ featuring brown and black or white and black leather, will be offered.

Available options (depending on model) include 10-way powered and ventilated driver’s seat, heated front and rear seats, leather upholstery, powered glass tilt-and-slide sunroof, smart keyless entry with engine start/stop button, Xenon headlamps, Bluetooth® hands-free system with remote controls, manual and dual-zone climate control automatic air-conditioning.

A smoother ride with enhanced safety

While the specification of the new Cerato’s suspension is unchanged, it has been fine-tuned to improve agility, shock absorbance and refinement.  The suspension’s geometry is modified to deliver improved steering feel.

To maximize occupant protection the new bodyshell incorporates 63% of high-strength steel with three additional cross members and greatly strengthened B-pillars.  Torsional rigidity of the bodyshell is increased improving safety, refinement, ride comfort and steering precision.

Following the introduction of the all-new Cerato sedan, five-door hatchback and two-door coupe variants of the new generation model will go on sale in the second half of 2013.

(Courtesy of Kia-Buzz)

Winter Maintenance Tip: Check your tire pressure

Here are two good reasons to get down there with the gauge and unscrew the valve caps as the weather cools:

1) Tires lose a pound of pressure for every drop of 10 degrees Fahrenheit.

2) An underinflated tire won't "bite" through snow down to the pavement as well as one at pressure. It's similar to hydroplaning on water -- and just as dangerous. You may have heard the guidance to let air out of your tires for sand or snow to get more contact surface area. That only applies only if the surface is bottomlessly soft, like a beach or foot-deep, unplowed snow -- not the mix of cleared road, ice and packed snow most of us encounter in daily driving.

Don't forget to put the valve caps back on (or, buy new ones) when you're done. Letting in moisture, which then freezes, could let the valve core leak out air.

(Courtesy of kiplinger.com)